How do common people describe "blue"? Many of them will explain it as the color of deep ocean and bright sky that bring the joy and calmness. But do you know that this color can be expressed as sad feelings? Why tho? That's we called semantics. Behind the word "blue" it has another meaning. Geoffrey Leech defined semantics as a study of meaning, one of linguistics branch. Semantics deal with such as word, phrases, and sentence structure and it also refer to how people can understand the meaning. Geoffrey Leech in his book “Semantic: A study of meaning” (1974) divided meaning into seven types. 1. Conceptual meaning Conceptual meaning is also called logical or cognitive meaning. It is basic meaning which linked to the primary dictionary definition. The conceptual meaning is the base for all the other types of meaning. Ex: woman = human, female, adult. 2. Connotative meaning Connotative meaning refers to a meaning that is implied by a